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Little Red Lies

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With such an alarmingly high number of women suffering in silence from uterine and endocrine conditions, it's truly a wonder why health care companies remain silent. Aetna granted us the access and means to start a real conversation about it. Born out of a passion for consumer innovation and women's health care, Little Red Lies aims to dispel the myths that cloud our knowledge of menstrual and uterine health.
A nod to the legacy of expression in craft and art-making, every stitch of this integrated campaign is designed to reach women where they are in their unique health care journeys, embracing self-advocacy and breaking down outdated stigmas about periods and our bodies. 

The first stage of the campaign includes video, an interactive landing page, downloadable educational pieces, and in-store signage. We hope to push more conceptual print and social pieces in the months to come.

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